Freelance Writing for Business Diploma Course

Filed under: — February 16, 2016

Freelance-Writing-for-Businesses-Diploma-Course

Time to complete: 120-150 hours
Pages: 160 | Words: 31,000

Course Details


Do you want to earn money writing from home? Do you want to become a freelance writer, writing content for the web, as a second income or a career change? There are many companies online, including Words of Worth, looking to recruit writers like you who are able to complete briefs to a deadline. These briefs could be for blogs, web copy, press releases, news articles, features, reviews or any other form of written work.

At Words of Worth we’ve managed to secure access to a great Freelance Writing for Business Diploma Course at a huge discount. The course should cost $395, but we’re able to offer this online writing course for just $39.95.

What you’ll learn

This course will teach you the nuts and bolts of writing, from crafting the perfect titles to writing engaging content that converts. It will teach you how to research content and subjects you may know nothing about, and how to write as though you were an expert on the topic. It will also teach you how to source work, where to find it and everything you’ll need to know to become a freelance writer.

This writing course contains real briefs from freelance writing companies, the sort of briefs you would be given once you’re a freelance writer, so you know exactly what to expect and how to successfully complete a brief for money.

More than just writing

Even if you have the grammar, spelling and writing skills to produce content – this course will teach you how to write content that converts into sales, captures interest and works for search engines to increase your audience.

Who is this course for?

This freelance writing course is aimed at people who want to earn money writing for the web, either working directly with businesses and clients or through third party providers. You do not need any previous writing experience, you just need a passion for writing, a good grasp of the English language and a desire to earn money as a writer.

During the course you will learn:

  • How to create a picture of your audience
  • How to develop a strategy for your writing
  • How to write content that works well for search engines, especially for Google
  • How to write in different styles for different situations
  • How to gauge the success of your content
  • How to find writing work from real clients, and be paid for your work

The full price of the course is $395, but you can download this course today for just $39.95.

Modules

Module 1: How Writing for the Web Differs From Print
Module 2: Tips for Writing for the Web
Module 3: Spelling and Grammar
Module 4: Knowing Your Target Audience
Module 5: SEO – Exactly How Important Is It?
Module 6: News Structure
Module 7: Web Copy
Module 8: Press Releases
Module 9: The Writing journey
Module 10: What Makes Great Content?
Module 11: Once it’s Out There…
Module 12: Where to Find Writing Work
End of Course Assessment

Course Syllabus

  • Introduction
  • How to use this Course
  • Module 1: How Writing for the Web Differs From Print
    • “Supporting Their Personal Story”
    • Different People, Different Stories
      • Web Copy
      • Press Release
      • Investor Materials
    • Does This Mean That I Shouldn’t use Longer Pieces?
    • Other Opportunities Offered by Subheadings
    • Above or Below the Fold?
    • Drawing Your Readers In
  • Module 2: Tips for Writing for the Web
    • Nominalisation
    • Avoiding Nominalisations
    • Examples of Nominalisations:
    • Contractions
    • Making use of Acronyms and Initialisms
    • Acronyms
    • Initialisms
    • Don’t Forget Your Articles
    • Subheadings, Lists and Numbers
      • Subheadings
      • Tips and Tricks
      • Writing Lists
    • Writing Numbers
      • The Exception to Rule Number One
    • Using a Positive Tone in Your Writing
      • Positive Phrasing
      • Active Voice Versus Passive Voice
    • Interactivity
      • Interactivity and its Impact on Marketing
    • Is the Written Word Enough?
  • Module 3: Spelling and Grammar
    • Apostrophes
      • Possessive Apostrophes
      • Contractions
      • When Not to use an Apostrophe
      • Common Confusion Over Apostrophes
      • Breaking the Rules
    • Punctuation and Hyphenation
    • The Oxford Comma
    • Localisation, or Localization
  • Module 4: Knowing Your Target Audience
    • Using Personas to Build a Picture
    • Titles, and How They Can Draw in Your Audience
      • Using a Trigger Word
      • Use a Number
      • Use an Interesting Adjective
      • Use a Rationale Instead of “Things”
      • Making a Promise
    • Abstract Language Vs. Precision
      • Navigating Jargon
      • Slang
      • Speaking of Location…
    • Corporate Voice
    • House Style
  • Module 5: SEO – Exactly How Important Is It?
    • A Brief History of Search Engine Optimisation
    • What do Search Engines Like?
      • Tell Me More of These… Keywords
      • Google’s Keyword Tool
      • Google Suggest
      • Google Trends
      • Moz
    • How Should I use Keywords?
      • Less can be More
      • Spelling and Grammar
      • Geographical Keywords
      • Inserting a Keyword Naturally
  • Module 6: News Structure
    • The Five Ws
    • Human Interest
      • Be Objective
      • What’s Libel?
    • How to Structure a News Story
      • Headline
      • The Opening Paragraph
      • Code of Conduct
      • Wordiness
      • Rewriting news articles
      • Using quotes
      • Time Sensitivity
    • Example of Deconstructing a Source
      • Breaking it down
      • The Headline and Opening Paragraph:
    • How NOT to write news:
  • Module 7: Web Copy
    • Using Links
    • What’s a Call to Action?
    • Bridging Words
    • Points to Bear in Mind
  • Module 8: Press Releases
    • Boilerplate
  • Module 9: The Writing journey
    • Marketing Content
    • Daily Content
    • Finding Material
      • Avoiding Writer’s Block
    • Proofreading
    • Plagiarism
    • A Last Word About the Writing Process
    • Lose Your Ego
  • Module 10: What Makes Great Content?
    • How to Measure the Success of Your Writing
  • Module 11: Once it’s Out There…
    • Interacting with Social Media Commenters
    • A Checklist for Dealing with Negative Comments
  • Module 12: Where to Find Writing Work
  • End of Course Assessment
  • Appendix
  • Stop Words
  • Exercise Answers
  • Sources

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